Amsale
Amsale Aberra's career as a couture bridal and eveningwear designer happened by necessity. While planning her 1985 nuptials to film executive Neil Brown, Amsale scoured the stores to find a simple, refined wedding dress. She found little in the way of clean, sophisticated gowns, and discovered an untapped niche in the bridal market, elegant and understated dresses.
"Everything was so overdone and with too much ornamentation," says Amsale, who was sure that her taste in gowns was shared by many other brides-to-be. Amsale placed a classified advertisement for custom-made gowns for other brides-to-be who shared her taste in sophisticated, understated designs. And so, with a few responses, a sketchpad full of designs, and a small team of couture sewers, Amsale started her business out of her New York City loft apartment.
Since then, the name AMSALE (pronounced Ahm-sah'-leh) has become synonymous with the "forever modern" wedding dress. Her collections are designed for brides who desire a fashionable, sophisticated and timeless look. Amsale believes: "Twenty years after the wedding, I want a bride to be able to look at her pictures and be as happy with the way she looked as she was on her wedding day".
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 AMSALE IVORY WEDDING DRESS SZ 10 NWT ORG 1825 Latest Price: US $149.99 |
 Beautiful Amsale Wedding Gown Latest Price: US $1,500.00 |
 STUNNING AMSALE BIJOU IVORY KLEINFELD WEDDING DRESS – 4 Latest Price: US $4,600.00 |
 Amsale Ivory Wedding Dress 70 off Latest Price: US $225.00 |
 Amsale Flora Bridal Dress Latest Price: US $160.00 |
 Kenneth Pool by Amsale Romantic Wedding Gown Ivory Latest Price: US $2,500.00 |
 BEAUTIFUL AMSALE WEDDING DRESS IVORY Latest Price: US $1,500.00 |
 Beautiful Ivory Amsale Wedding DressVintage Looking Latest Price: US $200.00 |
 Amsale Wedding Dress Blue Sash Latest Price: US $499.99 |
 Beautiful Amsale Wedding Dress Size 12 Retailed for $230000 Latest Price: US $450.00 |
 Amsale Couture Ivory Silk Satin Wedding Gown Sample Size 10 Excellent Condition Latest Price: US $1,000.00 |
 Sexy SILK Taffeta Lace Wedding Dress coco Mdl amsale Latest Price: US $749.00 |
 Amsale Short Sleeve Wedding Dress w train bustle 8 Latest Price: US $1,195.00 |
 Amsale M589 Isabella Ivory Silk Satin Strapless Beadwork Couture Wedding Dress Latest Price: US $1,402.50 |
 Amsale A521 Brianne Ivory Silk Satin Strapless A line Couture Bridal Gown New 8 Latest Price: US $1,572.50 |
 AMSALE Black One Shoulder Jersey Dress Gown 18 Bridesmaid Wedding Black Tie Latest Price: US $99.00 |
Amsale's love of fashion began as a young girl growing up in Ethiopia. However, Amsale never considered becoming a designer: "In Ethiopia there were no fashion designers. I never knew that designing beautiful clothes was a profession to which one could aspire".
Amsale convinced her parents to allow her to leave Ethiopia in order to study commercial art in New England. While in school a revolution broke out in her native country, which forced Amsale to stay in the United States to support herself and complete her undergraduate education at University of Massachusetts - Boston through a number of odd-jobs. With limited financial resources, Amsale admits "I would design and sew my own clothes because I couldn't afford to buy new things. That's when I first thought of becoming a fashion designer".
Amsale left Boston, enrolled in New York's Fashion Institute of Technology and began her career as a design assistant for Harve Bernard upon graduation. Two years later, Amsale launched her custom bridal-gown business with her "forever modern" approach to sophisticated design.
Amsale's design philosophy has redefined the perception of the timeless wedding gown. Her innovative twists to time honoured hallmarks of the traditional wedding gown—reintroducing "illusion design," modern updates of the traditional bustle, and tasteful colour accents including the now-famous "blue sash" gown—have become so popular among prospective brides that they have been recognized as modern classics.
She extends that viewpoint of individuality to her collection of chic and refined gowns for the bridal party, and in the Amsale Evening collection of couture evening wear—both lines a natural progression from the sophisticated and modern styles of her bridal collection. Amsale's ball gowns, cocktail dresses and evening suits have been featured on the fashion and party pages of all the top fashion magazines, and worn by celebrities and socialites including Halle Berry, Julia Roberts, Selma Blair, Salma Hayek, Lucy Liu, Heather Graham, Kim Basinger, Deborah Norville, Vivica A. Fox, Vanessa Williams, Lisa Kudrow, Heidi Klum, Katherine Heigl and many others. Producers turn to Amsale when they need beautiful designs for films and television programs; her gowns have been featured on "The Oprah Winfrey Show", "Grey's Anatomy" and "27 Dresses".
Amsale's Madison Avenue boutique, which opened in September 2001, has fulfilled Amsale's desire to present her designs in a setting that reflected her "forever modern" vision. The 5,000 square foot boutique is an urban space with a gallery-like atmosphere that provides a sleek, sophisticated canvas and the perfect backdrop for Amsale's elegant designs. The boutique offers a full range of designs from all of the brands within the Amsale Design Group, including Amsale, Amsale Bridesmaids, Christos and Kenneth Pool. The Kenneth Pool line is designed by Project Runway alum, Austin Scarlett, while Amsale Aberra is the Creative Director for the Amsale and Christos lines.
In addition to the Madison Avenue boutique, Amsale's bridal designs are found nationwide at the finest boutiques and specialty retailers such as Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus.